Friday, January 12, 2018

Farfetch Is Launching In The Middle East


Back in November, Farfetch reported that its revenue grew an absolutely insane 74 percent over the course of 2016. This was notable for several reasons, not least of which was that this percentage did not yet reflect several of the luxury e-tailer's more sizable moves, like hiring Net-a-Porter founder Natalie Massenet, linking up with Condé Nastto both buy and shutter Style.com, tapping street style doyenne Yasmin Sewell to serve as Vice President of Style and Creative and lastly, securing a $397 million mega-investment from Chinese e-commerce giant JD.com to expand into China. So, yes, Farfetch is going places — including Asia — and quickly. 
Looking shortly ahead, that will also include the Middle East. On Wednesday, Farfetch announced a partnership with Chalhoub Group, one of the region's largest luxury distributors, on a joint venture that would both connect's Chalhoub Group's Middle Eastern-specific retail, distribution and marketing expertise with Farfetch's own e-commerce, technology and logistics. 
Read more at FASHIONISTA
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