Friday, December 8, 2017

Victoria's Secret Sales Declined Last Year

 Victoria's Secret made the somewhat controversial decision to abandon its seemingly popular swimwear and apparel categories to focus solely on lingerie, beauty and the Pink brand. The company's reasoning seemed to be that those categories weren't performing as well as others, and it would be prudent to narrow its focus to core products. However, for the entirety of fiscal 2017, the decision has only hurt the brand's sales.

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